
Mcgraw-Hill Education - Europe
Marketing Roi | James Lenskold
250,00 lei
✔ În stoc la carturesti.ro
Vezi oferta la carturesti.ro
✔ În stoc la carturesti.ro
Vezi oferta la carturesti.roShows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.











