AVA Publishing

Visual Research | Ian Noble, Russell Bestley

Name: Visual Research | Ian Noble, Russell Bestley
Brand: AVA Publishing
Price: 240.00 RON
Availability: InStock

240,00 lei

✔ În stoc la carturesti.ro

Vezi oferta la carturesti.ro

Preț actualizat: 2026-06-05 · link afiliat

Descriere & specificații

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.